We plan to spread the message of “Reduce Reuse” plastics with the aid of a popular serial in the coming months. The idea is simple-
Use a medium which reaches out to a big audience – A television serial.
Use comedy – Ads the element of humor to the underlying serious message.
The Reason for the “serial” initiative –
Over time we have formed a perception that what doesn’t affect us today will never affect us anyway. This perception, call it shortsightedness or call it ignorance, we believe can be done away with only if people are made aware of what is going to hit them in the future.
A plastic cup - a supposed hygienic way to drink our water/ tea takes 80 years to degrade. If it’s not affecting you now think about the plastic cups thrown by mankind each day- The number which easily goes into millions is startling.
If you think it’s all being collected and recycled, think again. Recycled plastic costs 4 times as much as a virgin plastic. Do you truly believe “businesses” will go the recycling way until a “cheaper” alternative is here?
Through this serial we hope to educate people about how we can use alternatives. We also hope to educate people about the benefits of reusing plastic bags.
Sure enough every comedy serial deserves its fair amount of word of mouth publicity. This will further aid in spreading the “Reduce reuse” message.
We shall keep you posted about the progress we make here. Until then..